5 Development Trends of Outdoor Media in 2018

Since 2018, it can be foresee that some major tendencies will continues to lead the development of outdoor industry. In 2017, the proportion of outdoor media in media plans has grown steadily. According to Nelson’s newest on-line research data, average expenditure for outdoor media has grow from 5% to 7% in the media plan. Big data, digitization strategy, location and audience analysis will keep on rapidly changing the field of outdoor media and change advertisers’ plan, purchase and way to transmit creativity. Maturity of brand-new medium measuring technique and integration of digitization channel will both continue to appreciate for outdoor media, and make it an important part in the strong media plan.